Many of us learn by doing. Peter and Mike’s book takes us through the theory and quickly gets to practical applications and models for us to use. This book is a great handbook for the new or experienced channel marketer. I highly recommend it for anyone interested in increasing their channel marketing acumen and experience.
This book is an excellent playbook for all marketers – from the most advanced channel practitioners to those just getting started with indirect sales. With a great blend of strategy and tactics, this is a channel marketing MBA all in one place!
Even experienced marketers need fresh ideas and inspiration and Marketing Multiplied delivers. I found myself nodding along in many sections and taking down notes in others. Peter and Mike have done a fantastic job putting together a resource for all experience levels.
To build successful channel programs, you need everyone to be on the same page. Marketing Multiplied gives teams a common language and framework that is practical and relevant in today’s world of digital marketing. This is a must-read book for my team.