Many of us learn by doing. Peter and Mike’s book takes us through the theory and quickly gets to practical applications and models for us to use. This book is a great handbook for the new or experienced channel marketer. I highly recommend it for anyone interested in increasing their channel marketing acumen and experience.
This book is an excellent playbook for all marketers – from the most advanced channel practitioners to those just getting started with indirect sales. With a great blend of strategy and tactics, this is a channel marketing MBA all in one place!
Jay McBain, Principal Analyst, Forrester Research
Even experienced marketers need fresh ideas and inspiration and Marketing Multiplied delivers. I found myself nodding along in many sections and taking down notes in others. Peter and Mike have done a fantastic job putting together a resource for all experience levels.
Guy Arama, Vice President, Global Channel Marketing, Concur
To build successful channel programs, you need everyone to be on the same page. Marketing Multiplied gives teams a common language and framework that is practical and relevant in today’s world of digital marketing. This is a must-read book for my team.