Resources

Many of the templates and frameworks described in Marketing Multiplied can be found in the Resource Center of the Averetek website.

Other resources mentioned in the book are linked below.

Books and Publications

• Let’s Get Real or Let’s Not Play: Transforming the Buyer/Seller Relationship, Mahan Khalsa
• Inbound Marketing: Attract, Engage, and Delight Customers Online, Brian Halligan and Dharmesh Shah
• The B2B eCommerce Playbook For 2017, Forrester Research
• Discover the 2 Reasons Why People Buy Any Product or Service, Jim Klein
• The Challenger Sale: Taking Control of the Customer Conversation, Matthew Dixon and Brent Adamson
• 2017 Video in Business Benchmark Report, Vidyard
• The Little Black Book of B2B Referrals, Influitive
• Double Double: How to Double Your Revenue and Profit in 3 Years or Less, Cameron Herold
• BestSelf Blog
• Everybody Writes: Your Go-To Guide to Creating Ridiculously Good Content, Ann Handley
• State of Inbound – Marketing and Sales Data, HubSpot
• State of Channel Marketing Report, Averetek
• The State of Engagement, Marketo

Analysts

• SiriusDecisions
• Gartner
• Forrester Research
• The 2112 Group

Companies

• Averetek – channel marketing automation software
• Baptie & Co. – channel community and events
• Birch Worldwide – MDF software and services
• CCI – MDF software and services
• The Channel Company – publications, events, and channel services
• Channeltivity – partner relationship management software
• Cornerstone OnDemand – learning management system
• Corporate Rewards – channel incentives platform
• Domo – reporting and analytics platform
• E2Open – MDF and channel data management software
• Grow – reporting and analytics platform
• HubSpot Academy – inbound marketing and sales training
• Litmos – learning management system
• Mindmatrix – partner relationship management software
• Perks Worldwide – channel incentives platform
• SumTotal Systems – learning management system
• Successful Channels – partner planning and performance management software
• SurveyMonkey – online forms and surveys
• Tableau – reporting and analytics software
• Vidyard – video marketing platform
• Webinfinity– partner relationship management software