Marketing Multiplied is a collaboration between Mike Moore and Peter Thomas. Mike and Peter’s combined experience of more than forty years in the channel and the work they’ve done with and for brands has shaped the perspective that is expressed in the book.
Channel Marketers don’t have to go it alone. There is a better way, and Mike and Peter explain things in a very practical way.
Mike and Peter met in 2004 while Mike worked for Microsoft and Peter ran a software development firm. Peter and his team developed a through-partner event management platform to support Mike’s vision. It was one of the first channel marketing software applications in the industry. Through their work on that project, Mike and Peter developed a great partnership of learning and creativity that eventually led to Mike joining Peter’s company, Averetek, in 2014.
Mike Moore serves as Averetek’s VP of Channel Strategy. Mike has spent twenty-three years in the IT channel as a channel partner and as a channel and field marketer for software companies like Microsoft, GE Healthcare, and Progress Software.
Mike lives in the Boston-area with his wife Denise and their three children.
Peter Thomas is the founder and CEO of Averetek, a channel marketing agency. Peter has spent more than twenty years helping channel leaders realize the potential of their partners using the magic of software.
Peter lives in the Boston-area with his wife Amy and their four children.